Ardell understands how women feel when it comes to making their eyes naturally unforgettable. ARDELL delivers by offering the largest and most exceptionally crafted selection of lashes, multi-purpose tools and cosmetics to enhance the eye, and shape and define the brows. For decades, Ardell has catered to women looking to enhance their own beauty and now have built legions of fans and is the brand of choice amongst beauty professionals and Hollywood makeup artists.